Beyond the Screen
How Immersive Technologies Are Reshaping Marketing
Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.
Specificaties
| ISBN/EAN | 9781807911096 |
| Auteur | Mai (Griffith University Nguyen |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 320 |
| Lengte | |
| Breedte |