Consumer Behaviour
Applications in Marketing
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.
Specificaties
| ISBN/EAN | 9781036206413 |
| Auteur | Robert East |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 376 |
| Lengte | |
| Breedte |