Cultural Mediation for Museums
Driving Audience Engagement
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.
Specificaties
| ISBN/EAN | 9781032403694 |
| Auteur | Michela (University of Rome Addis |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 96 |
| Lengte | |
| Breedte |