Exploring Strategy, Text & Cases
Develop your strategic thinking skills to tackle real-world challenges with the latest strategy concepts and examples. Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change. This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding. Examples include Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.
Specificaties
ISBN/EAN | 9781292428741 |
Auteur | Whittington, Richard |
Uitgever | Pearson Benelux B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 832 |
Lengte | 268.0 mm |
Breedte | 198.0 mm |