Secrets of the New Online Entrepreneurs

WHAT DOES IT TAKE TO TURN A SIMPLE IDEA INTO A MILLION-DOLLAR ONLINE BUSINESS? In Secrets of the New Online Entrepreneurs , bestselling author Bernadette Schwerdt goes behind the scenes with the leaders of Boost Juice, Airtasker, Luxury Escapes, Bondi Sands, Swisse and more than 30 other standout Australian brands to uncover what actually works when launching, growing and selling an online venture. From kitchen benches and spare bedrooms to billion-dollar valuations, these founders share the origin stories and strategic decisions that transformed small ideas into category-defining enterprises. Structured around a powerful five-part framework, this book delivers practical tips, tools and techniques for building and scaling in today's fast-moving digital economy. Learn how to: choose and validate a profitable idea build traction using social media, influencers and AI hire, lead and retain top talent understand the metrics and multiples that make a business valuable prepare your business for long-term growth or sale. Whether you're starting from scratch or growing an existing venture, this book reveals how to turn a simple idea into a powerful brand and a profitable online empire.