The K-Pop Content Strategy
Marketing Models for Creative Success
This book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.
Specificaties
| ISBN/EAN | 9781041090182 |
| Auteur | Dominique Falla |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 136 |
| Lengte | |
| Breedte |