Architecting Experience: A Marketing Science And Digital Analytics Handbook
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
Specificaties
| ISBN/EAN | 9789814725651 |
| Auteur | Scot R (Medill-northwestern Univ, Usa) Wheeler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 280 |
| Lengte | |
| Breedte |