Destination Marketing
Essentials
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
Specificaties
| ISBN/EAN | 9780367469542 |
| Auteur | Steven (University of Queensland Pike |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 324 |
| Lengte | |
| Breedte |