Leveraging Japan
Marketing to the New Asia
Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.
Specificaties
| ISBN/EAN | 9780787946630 |
| Auteur | George Fields |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 356 |
| Lengte | 241.0 mm |
| Breedte | 159.0 mm |