Make It Snow: From Zero to Billions

PRAISE FOR MAKE IT SNOW "Chris and Denise represent the epitome of sales and marketing alignment: flawless coordination and execution. Denise was the air force, creating customer awareness and demand before Chris's team arrived to discuss customer needs and close deals." --JOHN MCMAHON, 5-time CRO; Founding Snowflake Board Member "Absolute alignment between sales and marketing is rare. Yet, everyone and everything suffers without it. Chris and Denise built a constantly evolving go-to-market machine that generates enormous mindshare and helps customers surpass even their own aspirations." --FRANK SLOOTMAN, Former CEO of Snowflake, ServiceNow and Data Domain; National Bestselling Author of Amp It Up " Make It Snow is a raw and real perspective on how GTM teams can be in perfect alignment, how to create and deliver on such a relationship, and what could happen to your company once you accomplish this. Snowflake would not be Snowflake without Denise and Chris." --MIKE SPEISER, Managing Director at Sutter Hill Ventures; Founding Investor and Board Member of Snowflake