Public Relations Strategy
Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Specificaties
| ISBN/EAN | 9780749456405 |
| Auteur | Sandra M Oliver |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 208 |
| Lengte | |
| Breedte |