User Experience Is Brand Experience
The Psychology Behind Successful Digital Products and Services
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
Specificaties
| ISBN/EAN | 9783030298708 |
| Auteur | Felix van de Sand |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 171 |
| Lengte | |
| Breedte |