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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring
Harvard Business Review
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
€ 26,95
Marketing Myopia
Theodore Levitt
Marketing Myopia
€ 13,95
HBR's 10 Must Reads on Strategic Marketing (with featured article
Harvard Business Review
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
€ 24,95
HBR's 10 Must Reads on Strategic Marketing (with featured article
Harvard Business Review
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
€ 55,95