A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
Specificaties
| ISBN/EAN | 9781529795165 |
| Auteur | Michael Beverland |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 152 |
| Lengte | |
| Breedte |