ABM is B2B.
Why B2B Marketing and Sales is Broken and How to Fix it
Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.
Specificaties
| ISBN/EAN | 9781940858951 |
| Auteur | Sangram Vajre |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 200 |
| Lengte | |
| Breedte |