After Hype
The Business of Taming the Digital Economy
The first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and technology studies. This title is also available as Open Access on Cambridge Core.
Specificaties
| ISBN/EAN | 9781009644068 |
| Auteur | Neil (University of Edinburgh) Pollock |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 310 |
| Lengte | |
| Breedte |