Brand Management
Co-creating Meaningful Brands
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Specificaties
| ISBN/EAN | 9781529616972 |
| Auteur | Beverland, Michael |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 440 |
| Lengte | 232.0 mm |
| Breedte | 186.0 mm |