Celebrity Fashion Marketing
Developing a Human Fashion Brand
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
Specificaties
| ISBN/EAN | 9781032007359 |
| Auteur | Fykaa Caan |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 130 |
| Lengte | |
| Breedte |