Consumer Behavior Analysis
(A) Rational Approach to Consumer Choice
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
Specificaties
| ISBN/EAN | 9781032924168 |
| Auteur | Donald A. (Temple University Hantula |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 266 |
| Lengte | |
| Breedte |