Corporate Marketing Strategy
A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Corporate branding, identity, image and reputation have become increasingly important in academic research and management practice. This work provides a comprehensive overview of current and future trends in corporate branding, identity, image, and reputation.
Specificaties
| ISBN/EAN | 9781835490105 |
| Auteur | Pantea (Brunel Business School Foroudi |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 312 |
| Lengte | |
| Breedte |