Creative Advertising Concept and Copy
A Practical, Multidisciplinary Approach
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
Specificaties
| ISBN/EAN | 9781032362045 |
| Auteur | Georgia-Zozeta (The American College of Greece Miliopoulou |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 198 |
| Lengte | |
| Breedte |