Customer Portfolio Management
Creating Value with a Large Leaky Bucket of Customers
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
Specificaties
| ISBN/EAN | 9780262049627 |
| Auteur | Fred Selnes |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 144 |
| Lengte | |
| Breedte |