Customer Science
Behavioral Insights for Creating Breakthrough Customer Experiences
Customer Science builds on the latest findings in the domains of behavioral economics and social psychology to examine the customer experience-from activating a need, to buying your offerings, to becoming a loyal customer and advocate for your company. The different stages of customer experience define the&
Specificaties
| ISBN/EAN | 9781936572755 |
| Auteur | Alexander Chernev |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 230 |
| Lengte | |
| Breedte |