Customer Value-centered Management
Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Specificaties
| ISBN/EAN | 9783031904967 |
| Auteur | Andreas Kramer |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 348 |
| Lengte | |
| Breedte |