Digital Gaming and the Advertising Landscape
Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.
Specificaties
| ISBN/EAN | 9781041178118 |
| Auteur | Teresa de la Hera |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 206 |
| Lengte | |
| Breedte |