Ethnic Hospitality Marketing
Authenticity and Quality Constructions in the Greek Food Industry
Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.
Specificaties
| ISBN/EAN | 9781032130729 |
| Auteur | Elena Chatzopoulou |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 186 |
| Lengte | |
| Breedte |