Experiential Marketing
Integrated Theory & Strategic Application
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
Specificaties
| ISBN/EAN | 9781529742183 |
| Auteur | Leahy, Rose |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 232 |
| Lengte | 240.0 mm |
| Breedte | 168.0 mm |