Fashion Advertising and Public Relations
A Historical and Sociological Perspective
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.
Specificaties
| ISBN/EAN | 9781032840239 |
| Auteur | Martina (Leeds Beckett University Topic-Rutherford |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 292 |
| Lengte | |
| Breedte |