Financial Services Marketing
A Guide to Principles and Practice
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
Specificaties
| ISBN/EAN | 9781032504643 |
| Auteur | Christine (Nottingham Business School Ennew |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 662 |
| Lengte | |
| Breedte |