Global Market/Marketing Research in 21st Century and Beyond
From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education" (J. Owens, member of The Chartered Institute of Marketing, UK). "Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference" (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK). "This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy" (B. Taylor, member of The Chartered Institute of Marketing, UK).
| ISBN/EAN | 9781684989973 |
| Auteur | Dan Vivek Nathan Mba Msc B a Fcim (U K) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 180 |
| Lengte | |
| Breedte |
