Handbook of Marketing Scales
Multi-Item Measures for Marketing and Consumer Behavior Research
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Specificaties
| ISBN/EAN | 9781412980180 |
| Auteur | William O. Bearden |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 624 |
| Lengte | 286.0 mm |
| Breedte | 229.0 mm |