Humanizing B2B
The new truth in marketing that will transform your brand and your sales
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Specificaties
| ISBN/EAN | 9781788602518 |
| Auteur | Paul Cash |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 216 |
| Lengte | 214.0 mm |
| Breedte | 141.0 mm |