Innovation and Product Management
A Holistic and Practical Approach to Uncertainty Reduction
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.
Specificaties
| ISBN/EAN | 9783642543753 |
| Auteur | Kurt Gaubinger |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 327 |
| Lengte | |
| Breedte |