Introduction to Marketing
Theory and Practice
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Specificaties
| ISBN/EAN | 9780199602131 |
| Auteur | Adrian (Professor of Marketing Palmer |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 576 |
| Lengte | |
| Breedte |