Managing Cultural Joint Ventures
An Identity-Image View
This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
Specificaties
| ISBN/EAN | 9781032374758 |
| Auteur | Johansson, Tanja (University of the Arts Helsinki, Finland) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 130 |
| Lengte | |
| Breedte |