Market Grooming
The Dark Side of AI Marketing
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Specificaties
| ISBN/EAN | 9781835490020 |
| Auteur | Sumesh S. (London South Bank University Dadwal |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 328 |
| Lengte | |
| Breedte |