Marketing Management
A Customer-Centric Approach
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
Specificaties
| ISBN/EAN | 9781529624250 |
| Auteur | Fred Selnes |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 360 |
| Lengte | |
| Breedte |