Marketing Research
A Managerial Approach
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
Specificaties
| ISBN/EAN | 9781446256152 |
| Auteur | Marshall, Al |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 296 |
| Lengte | 246.0 mm |
| Breedte | 189.0 mm |