Marketing the Arts
An Introduction
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
Specificaties
| ISBN/EAN | 9781538128954 |
| Auteur | Anthony Rhine |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 274 |
| Lengte | |
| Breedte |