Marketing the Moon
The Selling of the Apollo Lunar Program
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
Specificaties
| ISBN/EAN | 9780262026963 |
| Auteur | David Meerman Scott |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 144 |
| Lengte | 289.0 mm |
| Breedte | 249.0 mm |