Misbehaving
The Making of Behavioural Economics
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Specificaties
| ISBN/EAN | 9780241951224 |
| Auteur | Richard H. Thaler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 432 |
| Lengte | 197.0 mm |
| Breedte | 130.0 mm |