Modern Political Marketing and Relational Capital
Navigating the Digital Frontier
Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences.
Specificaties
| ISBN/EAN | 9781837087136 |
| Auteur | Pawan (Lovely Professional University Kumar |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 300 |
| Lengte | |
| Breedte |