Political Stakeholder Marketing
What, When, Why?
Political Stakeholder Marketing enriches our understanding of the fundamental differences between marketing in business and marketing in politics, how these differences affect the role of stakeholders in relation to political organisations and how these differences affect how stakeholders can be categorized.
Specificaties
| ISBN/EAN | 9781138724679 |
| Auteur | Ormrod, Robert P. |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 72 |
| Lengte | |
| Breedte |