Principles of Marketing for a Digital Age
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.
Specificaties
| ISBN/EAN | 9781036201104 |
| Auteur | Tracy L. Tuten |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 496 |
| Lengte | |
| Breedte |