Purposeful Brands
How Purpose and Sustainability Drive Brand Value and Positive Change
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
Specificaties
| ISBN/EAN | 9781398609839 |
| Auteur | Sandy Skees |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 240 |
| Lengte | |
| Breedte |