Rethinking Public Relations

Persuasion, Democracy and Society

Rethinking Public Relations voorzijde
Rethinking Public Relations achterzijde
  • Rethinking Public Relations voorkant
  • Rethinking Public Relations achterkant

This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.

Specificaties
ISBN/EAN 9780367313005
Auteur Kevin (Bournemouth University Moloney
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 194
Lengte
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