Shareworthy
Advertising That Creates Powerful Connections Through Storytelling
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
Specificaties
| ISBN/EAN | 9780231208260 |
| Auteur | Robin Landa |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 256 |
| Lengte | |
| Breedte |