Strategic Brand Management
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
Specificaties
| ISBN/EAN | 9780198797807 |
| Auteur | Richard (Professor Emeritus of Marketing and Consumer Research Rosenbaum-Elliott |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 368 |
| Lengte | 246.0 mm |
| Breedte | 189.0 mm |