Strategic Social Media
From Marketing to Social Change
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Specificaties
| ISBN/EAN | 9781118556849 |
| Auteur | L. Meghan (West Chester University of Pennsylvania Mahoney |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 368 |
| Lengte | |
| Breedte |