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Unlocking the Mobile Economy
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.
Specificaties
| ISBN/EAN | 9780262036276 |
| Auteur | Ghose, Anindya (Professor of Information, Operations, and Management Sciences and Professor of Marketing, New York University) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 240 |
| Lengte | 229.0 mm |
| Breedte | 165.0 mm |